WE’RE HIRING

Growth Marketing Manager

HYBRID (NIGERIA)   |   FULL-TIME / CONTRACT   |   PERFORMANCE-BASED TRIAL

APPLY FOR THIS ROLE

OVERVIEW

ABOUT XFITDESIGNS

Xfitdesigns is a growing fashion brand specialising in bespoke and ready-to-wear pieces for men and women, with a strong presence across Nigeria. As we scale, our focus is on building a globally recognised brand driven by creativity, structure, and measurable growth.

THE ROLE

This is not a content-only role.
You will be responsible for building and executing end-to-end marketing systems that turn attention into paying customers. Your success will be measured by growth, conversions, and revenue impact, not just activity.

KEY RESPONSIBILITIES

01Customer Acquisition & Growth

  • Plan and execute campaigns across Instagram, TikTok, and Meta Ads
  • Develop influencer and collaboration strategies
  • Continuously optimise cost per acquisition (CPA)

03Email & WhatsApp Marketing

  • Build and manage email marketing flows
  • Develop campaigns to increase repeat purchases and CLTV
  • Segment audiences and personalise messaging

05Brand Positioning

  • Clearly define and communicate brand identity
  • Strengthen brand identity across UK and Nigerian markets
  • Ensure consistency in tone, visuals, and messaging

02Sales Funnel & Conversion

  • Build and improve landing pages, offers, and customer journeys
  • Turn social media engagement into purchases
  • Implement retargeting strategies to capture lost leads

04Content Strategy

  • Develop content aligned with sales objectives
  • Coordinate and guide fashion shoots and storytelling
  • Repurpose content across platforms for maximum reach

06Data & Analytics

  • Track conversion rates, CAC, ROAS
  • Use data to inform strategy and improve performance

EXPECTATIONS

SUCCESS METRICS

  • Monthly revenue growth driven by marketing
  • Number of new customers acquired
  • Campaign ROI and efficiency
  • Revenue generated from email/whatsapp campaigns
  • Customer retention and repeat purchase rate
  • Conversion rate improvements across channels

WHAT WE’RE LOOKING FOR

  • Someone who thinks in systems, not just posts
  • A marketer who takes ownership of results, not just tasks
  • Strong execution ability—you can plan and deliver
  • Comfortable testing, learning, and improving quickly

REQUIREMENTS

  • Proven experience in fashion, e-commerce, or direct-to-consumer marketing
  • Strong understanding of paid ads (Meta), social media growth, and sales funnels
  • Experience with Email marketing platforms and retention strategies
  • Ability to connect creative content with business outcomes
  • Experience working with influencers and brand collaborations
  • Data-driven mindset with the ability to interpret performance metrics
  • Ability to work across markets (UK & Nigeria is a plus)

THE PERKS

Why join Xfitdesigns?

  • Opportunity to play a key role in scaling a fashion brand internationally
  • High level of ownership and creative input
  • Fast-paced, growth-focused environment
  • Ability to directly impact business success

BONUS (HIGHLY VALUED)

  • Experience scaling a fashion or lifestyle brand
  • Knowledge of email/SMS marketing systems
  • Experience working in startup or growth-stage environments

Ready to scale with us?

This role is performance driven. We are looking for someone who can deliver
measurable results and grow with the brand long-term.

APPLICATION PROCESS

To apply, please submit:

  1. Your CV
  2. Examples of campaigns you have worked on (with results if available)
  3. A short response to this question:

“If you joined Xfitdesigns today, how would you generate 50 new customers in 30 days?”

HOW TO APPLY

Send your application directly with the subject:
Growth Marketing Manager – Xfitdesigns

APPLY VIA EMAIL